Our aim is to offer the some of the most competitive life insurance in the UK and value for money financial products backed by first class customer service.

What do our customers have to say?

Mr C B
Lincolnshire
"I found your service and systems very good indeed and also easy to use as I am not p.c. literate by any means. The time scales were also very acceptable and the way you kept me informed on the way my policy was been progressed could not have been better. Thank you all so much. I will be giving your contact details to colleagues and friends."
 
Mr D H
Shropshire
"I would like to say what excellent service was provided by theidol.com. All through the process your customer service agent (Sharon Robertson) was courteous and efficient, despite the insurer (AXA) being rather slow to process the application and paperwork. I felt at all times that she was 'on my side'. I would definitly use your services again and reccomend others to do the same."
 
Mr C H
London
"I know it's not very constructive, but I have no criticisms to make of the service or website. I found it very easy to use, excellent levels of communication, and it helped me find a quote I'm very happy with."
 
Mr J G
Sheffield
"I found your documentation clear, and the related phone calls were achieved with relatively little effort. The prices quoted compared very favourably with other information I had. I would be happy to pass on my experience of obtaining this cover to friends, if I found out that they were seeking cover."
 
Mrs T G
Worcestershire
"I have found the whole process of dealing with you excellent. The level of communication has been perfect, as I have been kept up to date constantly on the progression of my application. Also the method of contact has been great, email and texts are really useful when you are at work. I am very happy."
 
Mr G M
Essex
"I thought that my enquiry was handled in a thoroughly professional and friendly manner."
 
Mr S H
Lancashire
"Excellent service. Kept informed every step of the way. Even received emails confirming when my posted communications had been received."
 
Mr A L
Cambridgeshire
"I found the whole process very simple to follow and understand and would recommend it to others."
 
Mr D B
Cambridgeshire
"I found the whole experience easy. Clear instructions and well layed out."
 
Mrs T G
Worcestershire
"I just wanted to say that your communication has been absolutely terrific! I am very happy."
 
Miss K B
Nottinghamshire
"Excellent, very pleased! Thankyou!!! Halved all the other quotes we were given and didn't have to fill out as much paper work either, Fantastic."
 
Mr G M
Cheshire
"As a brief comment upon the service received from Aviva and your goodselves, may i say how impressed i was with the ease of communication, the clarity of the forms, and the overall efficiency of the operation ! Many thanks !"
 
Mr G H
Grantham
"In reply to your email regarding the service I have received from Idol.com, I would like to thank all the helpful and professional staff that I have dealt with during my Life Assurance application. Your staff are a credit to your company and have been most helpful in every aspect of this application. Many thanks to you all."
 
Mr J B
Somerset
"I found the idol website very straightforward to use, I had an existing life policy with aviva, but as it runs out in June2010, the terminal illness cover no longer applies, so I just wanted to extend this, moneysupermarket gave a much better price for exact same aviva policy through theidol than going direct, so to save £200 by buying through theidol was a no brainer. I even spoke to Aviva (having gone through about 10 levels of automated menu's pressing x, y z) and they refused to match price, and said I should buy it through theidol ! I found clicking through from theidol website very straightforward, and didn't have to re-enter the same information more than once, which was excellent. I will generally complain about anything, so I think this is pretty high praise for your website and setup that I can't fault it ;-) Obviously assuming the policy is all setup correctly (which I assume is now down to Aviva anyway)."
 
Mrs B B
Newcastle
"I would just like to thank you for all your help and the way you handled my application with ease. I have now been accepted for my life insurance.I still can't believe how easy the site was to use, and how professional the call back service was. I would recommend your service to everyone.A very sattisfied customer."
 
Mrs S F
Somerset
"The service I received was excellant. Any communication was polite and relevant to my enquiry. In these days where customer service is not always at the forefront it was a pleasure to deal with a company who very obviously invest a lot of time (and I daresay money) in getting it right. Thank-you. "
 
Mr R S
Birmingham
"Dear Sirs To date we are very pleased with the service which we have received from you. Your premium is less than we were previously paying and in these times of credit crunch this means a great deal."
 
Ms R T
Sir Gaerfyrddin
"I have been very impressed with the level of service I have had. I have been updated by e-mail and telephone every step of the way, and information recieved has been clear and concise, with easy to follow instructions. Every staff member I have spoken to has exhibited a high level of customer service. I would defonitely recommend your service, and use you again."
 
Mr D C
Essex
"Excellent service, great price ( Less than half the amount I was paying with Abbey.) Thank you very much "
 
Mr R A
Stanmore
"I have been EXTREMELY impressed by your service. You have swiftly and effectively answered all my questions and it has been a pleasure doing business with you. I wish other companies were as good. Thank you for your help. "
 
Mrs C T
Hampshire
"Very straight forward and user friendly to use and not too time consuming at all really in view of the necessity to sort out the legalities of it all as well. "
 
Mr J A
Merseyside
"An absolutely fantastic service. Quick and easy to use, hassle free, easy to navigate. My documents arrived this morning from Norwich union, everything as it should be. Also, the cheapest quote by far. I would certainly recommend theidol.com to anyone. "
 
Mr D M
Wiltshire
"A really easy service to use. I had lloked into life insurance through my bank and they wanted to charge me £45 per month for £70000 of life cover. Imagine how pleased I was to get £150000 of cover for just £11.28 per month. I'll be using this service again. "
 
Mr S B
Shropshire
"I have very little feedback to give, primarily because I have been very pleased with both the service, and speed of service, provided. Your system of providing status information to me throughout the process was excellent. "
 
Mr C S
Merseyside
"I have been very impressed by the level of service I have received from theidol.com. All of my e-mails were answered very promptly. Excellent service. Thankyou very much."
 
Mr L S
Manchester
"I particularly like the fact that you keep badgering people by e-mail. We originally looked for life cover two years ago and then forgot about it. As 51 year olds with two very bright kids (uni fees etc) it is vital we are adequately covered, particularly as we are both thinking of retiring shortly after 55. Some people would hate the constant reminders but I am very glad you do keep hassling. I also gave you my work e-mail because I log on and read these e-mails every day. YOU ARE ALSO CHEAPER!!!! Thanks again "
 
Mrs M H
Kent
"Very impressed with the service offered by you. Quick online comparisons of prices and sorted within an hour! "
 
Mr P S
Durham
"Very easy to understand easy to fill out great prices no promises just straight talk. "
 
Mr E M
Aberdeenshire
"Overall i thought it was a brilliant way to organise life assurance, simple and easy. Legal & General very helpful too. Thanks, "
 
Mr M E
Hampshire
"Excellent service from you from start to finish. If you need a quote from me to say how happy I am with your service, please let me know. "
 
Miss S M
Leicestershire
"Hi I found the whole process very straightforward and easy. I was very pleased that I was able to compare quotes from several companies and then purchase insurance in under 10 minutes. Thanks. "
 
Miss CC
Cornwall
"Hello all at customer services, i would like to say thankyou for your aid in finding insurance, i found your website very easy to navigate around and the communication skills of your team are first class, i was very reassured by your team and felt constantly that i was being kept well informed of the progress of my application. Thankyou again "
 
Mr G E
Vale Of Glamorgan
"I would like to say what a thoroughly professional team theidol.com is. All queries were followed up with the concern and attention not received by many companies. The Idol were quick to respond and thorough in their actions. The conversations were also pleasant and a pleasure to deal with. I hope that This company flourishes further in the future. "
 
Miss B W
West Midlands
"Hi there, I was very pleased with the service offered and would recommend the site to friends and family with insurance needs. Steve kept me updated with information relating to my application and reminders when I forgot to send the forms back...lol. All round, a great experience!! "
 
Miss B W
West Midlands
"Hi there, I was very pleased with the service offered and would recommend the site to friends and family with insurance needs. Steve kept me updated with information relating to my application and reminders when I forgot to send the forms back...lol. All round, a great experience!! "
 
Mr A H
Lincolnshire
"Good service, although I'm not entirely sure how I found theidol.com. Probably from one of the other comparison sites such as gocompare.com or money supermarket. Legal & General phoned me as pre-arranged and the call took about 15 minutes. My application was accepted without further need for consultation with their underwriters. Good selection of quotes. I took the cheapest because it was from a well known name. Web site clear and easy to use. "
 
Mr A H
Lincolnshire
"Good service, although I'm not entirely sure how I found theidol.com. Probably from one of the other comparison sites such as gocompare.com or money supermarket. Legal & General phoned me as pre-arranged and the call took about 15 minutes. My application was accepted without further need for consultation with their underwriters. Good selection of quotes. I took the cheapest because it was from a well known name. Web site clear and easy to use. "
 
Mrs G D
Bedfordshire
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Mrs J B
West Midlands
"Many thanks for the swift response and curteous manners I received when asking advice, I will recomend you to friends. "
 
Mrs W L
County Antrim
"Very professional service throughout all dealings and kept me up-to-date at all times. Would recommend and use again."
 
Mr P S
Warwickshire
"To whom it may concern , although i am an excisting Norwich Union customer this is the first time i have actually applied for anything like this online, and i must say i have so far found it to be a very effecient and pleasant experiance and will in future carry out my requirements in the same manner , well done for making the process so easy "
 
Mr M H
West Midlands
"Thank you for giving me a opportunity to comment on the fantastic service that the people at theidol.com have given me, throughout the process all the people I have dealt with have been ultra professional in all aspects of the work. May I take this chance to thank you and I will always be using theidol.com from now on."
 
Mr J J
Lanarkshire
"I found your website easy to use and informative, it found what I was looking for and gave me the options that suited my need. Once I had decided on my policy the assistance and after care provided was efficient, friendly and prompt. I would not hesitate in using the site again or recommending it. "
 
Mr R P
West Yorkshire
"I am very pleased at how efficient your response was and how easy it was to find an insurer. I just hope that the insurers are reliable and I will not have any problems with them in the future. I also liked the fact it was easy and no hassle thank you again. "
 
Mr S R W
"Thank you, this was a very smooth process and despite the delay on my part in being able to confirm a commencement date I did not feel pressurised at all."
 
Mr J W
Middlesex
"I have to say I have been very impressed with every aspect of the Idol's service, and when I have had to contact you, you have responded quickly and efficiently, and I have no hesitation in recommending you to family and friends in the future."
 
Mr A J
Lancashire
"Thank you for your follow-up mail. I was very pleased with your online quote and the speed at which the company responded. Your website is also quite user friendly and is to the point which in turn saves a lot of time. Once again thank you for you help."
 
Mr K J W
Oxon
"Very good service. This will be my 3rd insurance policy taken out with yuor help."
 
Mr W A
Leicestershire
"The service was smooth and well run, responses to email was good. You may mark me a a very pleased customer. "
 
Mr C S
Nottingham
"Hi I have found your service a refreshing change, the forms I filled in were quite straightforward and only took about 5 minutes, I was emailed straight back with an acknowledgement, and I was kept informed about the progress of my policy and have now received all the relevant documents. When I phoned your customer services out of office hours I was told quickly and briefly what times to call back which is all I really wanted to know and was not bombarded with other useless information. When I called back I was connected to a real person within seconds after a brief message explaining the legal situation of your company with regard to the FSA which I expected. All in all a good service well done to everyone."
 
Mr T P
Tyne And Wear
" We have been very satisfied with the service received from you. We would not hesitate in using you again and recommending you to family and friends. We are only waiting for the policy to arrive . Thank you for very efficient service . "
 
Mrs M H
Bristol
"I don't really have much feedback, but would like to say that the staff I have dealt with were knowledgeable, curteous and helpful. The tracking system with emails letting me know what was happenning was really useful - I knew what was happenning at all stage of the application process. I had reassurance that my application was not just sitting in a black hole. I would have no hesitation in recommending you to friends and family. I had never heard of you before finding you on confused.com and would not have selected you out of a phone book."
 
Miss E A
Staffordshire
"I have been very pleased with the level of service from your company. You have kept me informed all the way through the process and have helped me with any queries i have had quickley and efficiently. I was impressed with the fast reply's via email from any questions i had and have no problems in reccommending you to friends and relatives. Thank you for all your help. "
 
Mr J A
Cheshire
"Went very smoothly. Good level of service "
 
Mr D E
Somerset
"I am very happy with the service I have received from you. I was advised of any issues or further information required promptly, and informed of progress. I would certainly recommend your site to someone looking to buy life insurance. "
 
Mr P K
Kent
"Good evening.I would like to say how corteous friendly and informative everybody I have spoken to about this policy has been.I would definately recommend you and should the need arrive would consider you first for any future insurance requirements.Thankyou "
 
Mr R E
Hertfordshire
"I found the whole experience in purchasing AXA insurance through you very easy. Also the fact that it was one-fifth the premium that my mortgage providers insurance agent quoted was excellent. However in this day an age of electronics, I found it a little frustrating have to wait upto 14 days to hear if I had been except or not. That aside, I am very pleased with you service and will not hesitate in using you again. "
 
Mr T I
London
"In a nutshell, I was very impressed with you service. I particularly liked being updated with regular e-mail throughout the process so during for example, waiting for other agencies to respond, in our case our Doctor. Together with the advice to contact them and give them a 'gentle prompt.' The last time we took out a similar policy, numerous phone call needed to be made to get the best quotes. This time it took a matter of minutes, obviously dealing with Legal & General understandably took time due to the information required, however this was expected and essentially not you issue. Finally adding another 40K from our previous policy (and being the wrong side of 50!) I would was expecting the policy to be in excess of double our old one. Not so, a mere £1 more a month. Incidently, the company recommended by our mortgage provider was about 2.5 times than the one we accepted. "
 
Ms T S
Falkirk
"I was very happy with the service provided and would recommend it to my friends."
 
Mr C H
Hampshire
"Could not have been more simpler. Favourable quote found, and everything dealt with by the follow up telephone call. Thanks"
 
Mr C W
Aberdeenshire
"Very high level of service. Very helpful and prompt replies to queries."
 
Mr C W
Northamptonshire
"Excellent service, great site, easy to use, clear and good discount!"
 
Mr R D
Middlesex
"Many thanks for all the help and prompt service that I have received. I cant really find any faults in the level of service as this has been second to none. Once again many thanks "
 
Mr N W
Bristol
"The service has been very good, clear and comprehensive. I particularly liked the fact that you kept us updated through out the process. "
 
Mr J L
Staffordshire
"Impressed with service so far. No feeling of being pressurised by Norwich Union and information provided is concise and easily understood. I am currently waiting to see if I have been accepted for life cover. Telephone 'interview' was carried out in a friendly but business-like manner. All-in-all, I am satisfied with the service provided. "
 
Mr P Yorke
Leicestershire
"To whom it may concern: I would like to express my thanks for making my experience with Norwich Union extremely straightforward - and painless! Your service has been first rate throughout and I am really pleased with the quality of product I have been able to obtain thanks to theidol.com. Thank you. Yours sincerely Phillip Yorke "
 
Ms S S
Hereford
"I would just like to say how very pleased I am with the service I have received. The website was easy to navigate quotes were easy to check and when I had my call back to actually take out a policy the young lady was most helpful. Excellent service and have recommended to my friends"
 
Ms S A
Swansea
"I would like to thank the idol team for all their help in this application, I have been very slow to respond at times, your patience and professionalism has been greatly appreciated. "
 
Mr J S
"Regarding our apply online service with Legal and General for Life Insurance I thought the service was great and the phone call was on time and the person spoke good english and the whole thing only took a few minutes to set up which i really appreciated. would recommend legal and general in the future and the idol website to my friends.Thanks"
 
Ms H C
Wales
"A very efficient service from the start to finish of organising critical life policy. All queries were dealt with promptly and easily. Thankyou."
 
Miss M G
West Yorkshire
"Service was excellent. Fast response from Legal and General and easy to arrange convenient times for udnerwriting call. The Idol website was easy to use and informative. A good all round service. Thank you."
 
Mr A W
Southhampton
"The service we received was very good. Telephone calls were convenient and precise. Excellent service. We have recommended you. "
 
Ms J May
Newport
"I was extremly pleased with the way i was dealt with when i applied for my insurance."
 
Mr S K
Nottingham
"Thank you. Whilst e-mailing, I have to say that your processes are very slick (I know what I'm talking about here as I work for HBOS) and your customer service is first class!!"
 
Mr J
Harlesden, London
"I have been provided very satisfactory service from your web site. It was very good to see the quotation result before I provide my contact details. In my opinion, many customers want to compare prices beforehand without giving their all details to the web. When the company calls and explains their product, it can be annoying. The price was good and all information you given me were also very reliable! When the lady in Legal and General called us, her voice was very clear and she approached patiently! Of course, she was kind!!! I will definately use your web again in the future and recommend to my friends and colleagues."
 
Mr C M
Hertfordshire
"I can only say that the lady who dealt with my enquiry was excellent, her name I believe was Hannah. Having worked in telephone sales, although I agree this is slightly different, the pressure is on to get through as many as possible, so after I put her at ease and said she didn't have to hurry through her questions she was professional, courteous, clear and precise, a credit to your team. If the rest of your emloyees are as good as her I can say that you need not improve. I hope that you can pass this onto not only her manager but to her as well. I'm sure it will brighten her day!"
 
Mr J B
County Antrim
"I thought the service was first class. Navigating round your website was intuitive and very informative. Filling out the web form was hassle free and the follow up phone was at the agreed time and took less than 15 minutes. Nothing immediately comes to mind that could be improved upon. Excellent service. Thanks you, John."
 
Mr J K
East Sussex
"I have just downloaded all the details I need for my Life Insurance application, and wanted to thank you for giving me the option to do this in a paper-free way. I have been trying to apply for a Mortgage without receiving the equivalent of a small rainforest through my letterbox, but my pleas seem to be falling on deaf ears. I am very impressed at your pdf download service and hope that it will soon be transferred to all areas of the financial service industry. We live in a world that need innovators like yourselves to save our futures. Thank you for playing a part in this."
 
Mr R P
Devon
"I have been very impressed by the ease and value your services have provided. I will certainly use these services in the future and reccommend them to my friends and family"
 
Miss S H
Lancs
"I must say I was extremely impressed with the service I received from the idol, I received my telephone call when I asked for it and the process was streamlined and efficient. So therefore, I do not have any suggestions to make it any better, because I think you have the whole process sewn up!"
 
Mr A G
Renfrewshire
"While searching through the internet, I came upon theidol.com. I found the website to be very user friendly, which helped me get exactly the deal that I was looking for. The Legal and General team called me back exactly on the day and time that they promised to call and customer service was informative as well as excellent. I got the deal that I was looking for. I will definitely use theidol.com in the future and also recommend the site to family and friends."
 
Mr D
Milton Keynes
"Your service is second to none! The quotation was the cheapest I had, even down to company number 5 on your list, which still beat the quote from my Bankers. Thank you."
 
Mr P W
London
"Norwich Union have sent the required letter. Thanks very much again for all your help. I will definitely recommend you to others - you provide a far more efficient and friendly service than the fee-charging financial advisers I have dealt with. "
 
Mrs Cookson
Blackpool
"What a fantastic website we are currently following up the cheapest insurance company and hope to have saved a fortune when it is finalised "
 
Mr J Clarke
London
"Just to let you know that the policy documents and confirmation of direct debit instructions arrived today. Thank you very much for the excellent service I have received - first class follow-up, meaning I got cover arranged fast, and you deservedly got paid your commission quickly. I will definitely recommend theidol.com to my friends. Well done!"
 
Miss K E
Essex
"I would just like to say what good service I have had and I have no hesitation in recommending your site to my friends and colleagues. "
 
Mr M Ford
Staffordshire
"I thought I would send a quick email to congratulate theidol.com and Scottish Equitable for the prompt actions to enable me to start my life insurance. I wish all companies were so quick and efficient. If you need a recommendation I will gladly offer my assistance. Thanks Again. "
 
Mr and Mrs S Powell
West Yorkshire
"I have now received my insurance policy and just wanted to say how impressed we have been with the service you have given. You have been excellent. From the initial quotes, to responding to our questions, to supplying the documentation, the service has been very impressive all round. If and when we know of anyone wanting to take out life insurance etc, we will be only too pleased to recommend your company. Thanks again. "
 
Mr Jonathan Morris
Hampshire
"I have spent several hours searching the net - your site is easily the best: technically as a site that works, providing competitive rates, providing excellent links to the application process and packs. A massive WELL DONE on an excellent service."
 
Mrs S B
Harrogate, North Yorkshire
"Once again, please accept my sincere thanks to you and your colleagues who have dealt with my policy. The service I've received has been exceptional. I will certainly be recommending you to people. "
 
Mr A F
Preston, Lancashire
"I have recently completed a life insurance application with you. I would like to comment that I was very impressed by your service which has been highly efficient and faultless to date (I have found this to often not be the case with other online services). In particular I was impressed by your regular emails keeping me informed, and the options to use an online tracking service, emails or telephone. again, I have found many online service limit contact options unlike yourselves. Plus you offered a cheap quote. Thank you."
 
Mr P Y
Peterborough, UK
"I've just completed life cover with Norwich Union through yourselves and just wanted to comment on how slick, professional and efficient your service is. Well done !"
 
Sariain
Ciao (consumer review site)
"My original Life Cover with a broker, who arranged my first mortgage gave me Decreasing Term and CIC for about £55k, which I was paying £28 per month. I got a quote from theidol.co.uk and was given £100,000 level cover for the same original term (and being 3 years older) and got it for £16pcm. Nearly half the price for twice the cover! Click Here For Full Review"
 
Mrs N M
Surrey
"Just wanted to say thank you for excellent service, have received policy and am very happy. Thank you very much. "
 
Mr and Mrs C
Suffolk
"theidol.com Insurance Quotation We are just writing to thank you for your assistance in setting up our life insurance policy. We were very impressed by the level of service that you gave. Your e-mails keeping us informed of progress were very helpful. We would definitely recommend you to other people. "
 
Ms CW
Herts
"We have found the service provided by the Idol.com to be exemplary in its professional approach and it has certainly made the business of setting up insurance policies which is so often a minefied a much more smooth running affair. "
 
Mr DP
Berkshire
"Thank you for your prompt & efficient service - it has been a pleasure working through you to arrange our policy, since everything has been clear, straightforward & well communicated - an excellent service! "
 
Mr P C
Lincs
"Many thanks for the forms and your help we have returned them as requested and are looking forward to linking up with you as you have been so helpful. Kind Regards Mr P C."
 
Mr P M
Colchester
"Your on-line quotations were great value for money, certainly when compared to supposed competitors; and supported by a very 'friendly' web site."
 
Mr AP
Warwickshire
"Thank you for arranging my life insurance with Norwich Union. You have provided excellent service and kept me informed every step of the way. Well done "
 
Mr M.T.
Cardiff
"I am really impressed with the way you have handled my life insurance. The quote was easy to obtain on your user friendly site and was much cheaper than a quote from my financial adviser for the exact same product. Add on your prompt professional service and I would recommend you to anyone. "
 
Dr M A
Coventry
"'Brilliant service and cheapest quotes'"
 
Mr W B
South Wales
"Thanks for the excellent service. Not just "red hot" - as an ex financial advisor I appreciate the way which the necessary information was given accurately and clearly. I will be recommending you!"
 
Mr B and Mrs L
Beds
"Thanks for all your help with this. I have, and will continue to recommend your service to friends and family."
 
Mr R S
Somerset
"Many thanks for your help. I will definitely recommend your site in future."
 
Mrs D W
Berkshire
"Thank you for replying so promptly. I have been very impressed with your service and would have no hesitation in recommending you."
 
Mr D J
Gloucestershire
"May I say that your paper presentations and speed of attention to queries, requests etc. have been first class and most attentive to my requirements."
 
Mrs C R
Dorset
"Thank you for the quote, you beat everyone else by miles."
 
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Customer Comments and Feedback - theidol.com
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12th March 2010
Good Evening