Our aim is to offer the some of the most competitive life insurance in the UK and value for money financial products backed by first class customer service.

What do our customers have to say?

Ms S S
Hereford
"I would just like to say how very pleased I am with the service I have received. The website was easy to navigate quotes were easy to check and when I had my call back to actually take out a policy the young lady was most helpful. Excellent service and have recommended to my friends"
 
Ms S A
Swansea
"I would like to thank the idol team for all their help in this application, I have been very slow to respond at times, your patience and professionalism has been greatly appreciated. "
 
Mr J S
"Regarding our apply online service with Legal and General for Life Insurance I thought the service was great and the phone call was on time and the person spoke good english and the whole thing only took a few minutes to set up which i really appreciated. would recommend legal and general in the future and the idol website to my friends.Thanks"
 
Ms H C
Wales
"A very efficient service from the start to finish of organising critical life policy. All queries were dealt with promptly and easily. Thankyou."
 
Miss M G
West Yorkshire
"Service was excellent. Fast response from Legal and General and easy to arrange convenient times for udnerwriting call. The Idol website was easy to use and informative. A good all round service. Thank you."
 
Mr A W
Southhampton
"The service we received was very good. Telephone calls were convenient and precise. Excellent service. We have recommended you. "
 
Ms J May
Newport
"I was extremly pleased with the way i was dealt with when i applied for my insurance."
 
Mr S K
Nottingham
"Thank you. Whilst e-mailing, I have to say that your processes are very slick (I know what I'm talking about here as I work for HBOS) and your customer service is first class!!"
 
Mr J
Harlesden, London
"I have been provided very satisfactory service from your web site. It was very good to see the quotation result before I provide my contact details. In my opinion, many customers want to compare prices beforehand without giving their all details to the web. When the company calls and explains their product, it can be annoying. The price was good and all information you given me were also very reliable! When the lady in Legal and General called us, her voice was very clear and she approached patiently! Of course, she was kind!!! I will definately use your web again in the future and recommend to my friends and colleagues."
 
Mr C M
Hertfordshire
"I can only say that the lady who dealt with my enquiry was excellent, her name I believe was Hannah. Having worked in telephone sales, although I agree this is slightly different, the pressure is on to get through as many as possible, so after I put her at ease and said she didn't have to hurry through her questions she was professional, courteous, clear and precise, a credit to your team. If the rest of your emloyees are as good as her I can say that you need not improve. I hope that you can pass this onto not only her manager but to her as well. I'm sure it will brighten her day!"
 
Mr J B
County Antrim
"I thought the service was first class. Navigating round your website was intuitive and very informative. Filling out the web form was hassle free and the follow up phone was at the agreed time and took less than 15 minutes. Nothing immediately comes to mind that could be improved upon. Excellent service. Thanks you, John."
 
Mr J K
East Sussex
"I have just downloaded all the details I need for my Life Insurance application, and wanted to thank you for giving me the option to do this in a paper-free way. I have been trying to apply for a Mortgage without receiving the equivalent of a small rainforest through my letterbox, but my pleas seem to be falling on deaf ears. I am very impressed at your pdf download service and hope that it will soon be transferred to all areas of the financial service industry. We live in a world that need innovators like yourselves to save our futures. Thank you for playing a part in this."
 
Mr R P
Devon
"I have been very impressed by the ease and value your services have provided. I will certainly use these services in the future and reccommend them to my friends and family"
 
Miss S H
Lancs
"I must say I was extremely impressed with the service I received from the idol, I received my telephone call when I asked for it and the process was streamlined and efficient. So therefore, I do not have any suggestions to make it any better, because I think you have the whole process sewn up!"
 
Mr A G
Renfrewshire
"While searching through the internet, I came upon theidol.com. I found the website to be very user friendly, which helped me get exactly the deal that I was looking for. The Legal and General team called me back exactly on the day and time that they promised to call and customer service was informative as well as excellent. I got the deal that I was looking for. I will definitely use theidol.com in the future and also recommend the site to family and friends."
 
Mr D
Milton Keynes
"Your service is second to none! The quotation was the cheapest I had, even down to company number 5 on your list, which still beat the quote from my Bankers. Thank you."
 
Mr P W
London
"Norwich Union have sent the required letter. Thanks very much again for all your help. I will definitely recommend you to others - you provide a far more efficient and friendly service than the fee-charging financial advisers I have dealt with. "
 
Mrs Cookson
Blackpool
"What a fantastic website we are currently following up the cheapest insurance company and hope to have saved a fortune when it is finalised "
 
Mr J Clarke
London
"Just to let you know that the policy documents and confirmation of direct debit instructions arrived today. Thank you very much for the excellent service I have received - first class follow-up, meaning I got cover arranged fast, and you deservedly got paid your commission quickly. I will definitely recommend theidol.com to my friends. Well done!"
 
Miss K E
Essex
"I would just like to say what good service I have had and I have no hesitation in recommending your site to my friends and colleagues. "
 
Mr M Ford
Staffordshire
"I thought I would send a quick email to congratulate theidol.com and Scottish Equitable for the prompt actions to enable me to start my life insurance. I wish all companies were so quick and efficient. If you need a recommendation I will gladly offer my assistance. Thanks Again. "
 
Mr and Mrs S Powell
West Yorkshire
"I have now received my insurance policy and just wanted to say how impressed we have been with the service you have given. You have been excellent. From the initial quotes, to responding to our questions, to supplying the documentation, the service has been very impressive all round. If and when we know of anyone wanting to take out life insurance etc, we will be only too pleased to recommend your company. Thanks again. "
 
Mr Jonathan Morris
Hampshire
"I have spent several hours searching the net - your site is easily the best: technically as a site that works, providing competitive rates, providing excellent links to the application process and packs. A massive WELL DONE on an excellent service."
 
Mrs S B
Harrogate, North Yorkshire
"Once again, please accept my sincere thanks to you and your colleagues who have dealt with my policy. The service I've received has been exceptional. I will certainly be recommending you to people. "
 
Mr A F
Preston, Lancashire
"I have recently completed a life insurance application with you. I would like to comment that I was very impressed by your service which has been highly efficient and faultless to date (I have found this to often not be the case with other online services). In particular I was impressed by your regular emails keeping me informed, and the options to use an online tracking service, emails or telephone. again, I have found many online service limit contact options unlike yourselves. Plus you offered a cheap quote. Thank you."
 
Mr P Y
Peterborough, UK
"I've just completed life cover with Norwich Union through yourselves and just wanted to comment on how slick, professional and efficient your service is. Well done !"
 
Sariain
Ciao (consumer review site)
"My original Life Cover with a broker, who arranged my first mortgage gave me Decreasing Term and CIC for about £55k, which I was paying £28 per month. I got a quote from theidol.co.uk and was given £100,000 level cover for the same original term (and being 3 years older) and got it for £16pcm. Nearly half the price for twice the cover! Click Here For Full Review"
 
Mrs N M
Surrey
"Just wanted to say thank you for excellent service, have received policy and am very happy. Thank you very much. "
 
Mr and Mrs C
Suffolk
"theidol.com Insurance Quotation We are just writing to thank you for your assistance in setting up our life insurance policy. We were very impressed by the level of service that you gave. Your e-mails keeping us informed of progress were very helpful. We would definitely recommend you to other people. "
 
Ms CW
Herts
"We have found the service provided by the Idol.com to be exemplary in its professional approach and it has certainly made the business of setting up insurance policies which is so often a minefied a much more smooth running affair. "
 
Mr DP
Berkshire
"Thank you for your prompt & efficient service - it has been a pleasure working through you to arrange our policy, since everything has been clear, straightforward & well communicated - an excellent service! "
 
Mr P C
Lincs
"Many thanks for the forms and your help we have returned them as requested and are looking forward to linking up with you as you have been so helpful. Kind Regards Mr P C."
 
Mr P M
Colchester
"Your on-line quotations were great value for money, certainly when compared to supposed competitors; and supported by a very 'friendly' web site."
 
Mr AP
Warwickshire
"Thank you for arranging my life insurance with Norwich Union. You have provided excellent service and kept me informed every step of the way. Well done "
 
Mr M.T.
Cardiff
"I am really impressed with the way you have handled my life insurance. The quote was easy to obtain on your user friendly site and was much cheaper than a quote from my financial adviser for the exact same product. Add on your prompt professional service and I would recommend you to anyone. "
 
Dr M A
Coventry
"'Brilliant service and cheapest quotes'"
 
Mr W B
South Wales
"Thanks for the excellent service. Not just "red hot" - as an ex financial advisor I appreciate the way which the necessary information was given accurately and clearly. I will be recommending you!"
 
Mr B and Mrs L
Beds
"Thanks for all your help with this. I have, and will continue to recommend your service to friends and family."
 
Mr R S
Somerset
"Many thanks for your help. I will definitely recommend your site in future."
 
Mrs D W
Berkshire
"Thank you for replying so promptly. I have been very impressed with your service and would have no hesitation in recommending you."
 
Mr D J
Gloucestershire
"May I say that your paper presentations and speed of attention to queries, requests etc. have been first class and most attentive to my requirements."
 
Mrs C R
Dorset
"Thank you for the quote, you beat everyone else by miles."
 
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Customer Comments and Feedback - theidol.com
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13th May 2008