The Sunday Times
August 3rd 2003
"Another discounting broker is Investment Discounts On-Line. It's website is well organised and allows customers to view a summary of cover before they start the quotation process. theidol.com deserves four stars."

The Sunday Times
May 18th 2003
"Investment Discounts On-Line (The Idol) gives you a table of the most competitive premiums from its panel. You should benefit from lower premiums as The Idol sacrifices up to 80% of the commission it receives from the insurers. Over the life of a policy this can add up to several thousand pounds."

The Sunday Times
Dec 1st 2002
"Another broker, Investment Discounts On-Line (theidol.com) has developed a quotation system called quote-link. Fill in the basic online form and wait for a minute. It's that simple and very impressive. Idol's monthly premiums beat the others by a few pounds."

The Sunday Express
"theidol takes just a limited commission. A super cheap broker. "

The Sunday Times
Nov 4th 2001
"The next broker I tried offered me a better quote for the same policy underwritten by the same insurer. Investment Discounts On-Line - which calls itself theidol.com. The site deserves four stars for value for money."

The Sunday Express
Aug 5th 2001
"theidol.com beat the others owing to a better supply arrangement with the policy provider. "
What The Papers Say about theidol.com
Investment Discounts On-Line Ltd. - UK Life InsuranceInvestment Discounts On-Line Ltd. - theidol.com theidol.com - Investment Discounts On-Line Ltd. UK Life Insurance, Commercial Insurance, Income Protection, Insurance Products and much more from theidol.com
12th March 2010
Good Morning