About us

Welcome to theidol.com

The discount insurance broker that won't charge you a fee!

At theidol.com, we believe in saving you money...

  • We search the market for the best prices available
  • We provide clear results that allow our customers to choose the most suitable policy
  • We discount premiums by sharing a percentage of our commission with our customers
  • We never charge a fee to use our services, and there are no hidden costs!

theidol.com was established in 1999 with the aim of offering comparison of financial products on the internet to help customers find the right products for their needs at a competitive price.

theidol.com is a trading style of Investment Discounts On-Line Ltd and is regulated and authorised by the Financial Conduct Authority (FCA Number 197451). Investment Discounts On-Line Ltd is a part of the Legal & General Group.

Our business is based in Penrith, Cumbria on the edge of the Lake District national park, the address of which is The Edge, Eden Business Park, Penrith, Cumbria, CA11 9FB.

You can get in touch by phone on Tel: 0800 915 7885 or by email at customerservices@theidol.com.

Our registered office is One Coleman Street, London, EC2R 5AA which is the address of our parent company, Legal & General Group.

We are a small, dynamic business which continually invests in new technology to provide the most advanced features on our comparison services. We pride ourselves on using this technology to maintain a high level of customer service.

Our Service

Our Service

We provide insurance comparison services for protection and general insurance products.

We deal with a wide range of insurers and are constantly searching the marketplace for the best products for our customers.

All of our protection, insurance and investment products are offered on a direct offer basis. This does not represent personalised advice and is not a recommendation that the specified products match your financial requirements. This means we do not offer any advice as to the suitability of a particular product.

If you purchase a product through our website theidol.com will receive a commission payment from the insurance provider for the sale. There is no other charge for insurance providers to appear on our website. The level of commission we receive depends solely on the product type and the value of the product premium purchased.

Data and Privacy

We are committed to keeping your data secure at all times. The systems on which your data is stored are hosted in secure locations and are protected by multiple levels of firewalls and application filters.

Our website uses cookies to ensure it can function correctly and provide a rich customer experience. For more information about the cookies we use please view our privacy policy.

We don't like it when companies misuse our data, so we will not misuse yours. theidol.com will not sell your email address to 3rd parties. By requesting a quote through theidol.com and submitting your e-mail address you are agreeing to receive emails from theidol.com. You can opt out of receiving future emails from theidol.com by visiting www.theidol.com and following the Opt-Out link at any time.

The way we operate requires that we may need to share your personal data with companies who provide the products and services that you request. For example, if you request a quotation or make an application for a particular financial product, we may need to pass your relevant personal data to the product provider in order to fulfil your request. When we do need to share your data it is done so securely using encrypted network connections.

UK Fast Carbon Neutral


We are committed to ensuring that our business produces a low environmental impact.

As such we have partnered with a hosting company who are the first in the UK to be PAS 2060 certified as 100% Carbon Neutral.


If you wish to register a complaint, please contact us as follows:

By post:

Write to Investment Discounts On-Line Ltd, The Edge, Eden Business Park, Penrith, Cumbria, CA11 9FB

By phone:

Tel: 0800 915 7885

By email:


If you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service.

The Financial Services Compensation Scheme (FSCS)

We are covered by the FSCS. You may be entitled to compensation from the scheme if we cannot meet our obligations. This depends on the type of business and the circumstances of the claim.

Insurance advising and arranging is covered for 90% of the claim, without an upper limit.

Further information about compensation scheme arrangements is available from the FSCS.

theidol.com uses cookies to ensure you get the best experience when using our website. By continuing you are agreeing to our use of cookies as described in our privacy policy. Read Our Privacy Policy