Looking for an exciting and rewarding career?

Theidol.com is searching for an experienced senior individual to join our leadership team as Commercial and Proposition Director to own, develop and execute the strategy for our SaaS insurance platform Asanto.

Asanto provides insurance companies with an innovative no-code platform for product pricing, policy management, servicing and customer engagement which has users in both general insurance and protection verticals. The recruitment of this new role underpins our ambitious plans to significantly grow the number of products, markets and customers to which the solution is deployed.

The Idol is an award-winning, rapidly growing technology company based on the edge of the Lake District National Park in Cumbria. It’s the ideal setting to get out, enjoy a walk, be inspired, and conceive our next innovative product or solution. We’ve been leading online innovation since 1999 and specialise in creating cutting-edge web applications and solutions for customers and businesses of all sizes.

We are part of the Legal & General group and partner with household brands such as Go.Compare, ComparetheMarket and Confused.com. We pride ourselves on innovation and early adoption of new technologies and working practices.

Apply Now

If you feel you have the skills and experience required to join the team at theidol.com, please send us your CV, contact details and a short statement about you and your suitability for the role.


As the owner of Asanto, you will shape the future of our SaaS insurance platform. This will involve developing and executing the strategy, driving revenue growth, owning the product offering and P&L as well as ensuring customer satisfaction and the success of our platform.

Principle accountabilities

Vision and strategy:

  • Define, communicate and own the value proposition, positioning and strategy to deliver success for the Asanto product and ensure it aligns to the company’s overall goals.
  • Work as a member of The Idol leadership team and board to define the vision and long-term strategy for the product.
  • Monitor and analyse the performance, feedback, value for money, market trends and competitive landscape for Asanto and the SaaS industry, and use this to inform future strategy and drive innovation.

Strategy implementation:

  • Develop and manage the annual budget, 5 year plans and forecasts for the commercial proposition, and tightly manage the operating costs for the product.
  • Develop and own the delivery of key metrics and outcomes, and report on these within the company and to the board.
  • In consultation with the Product Owners and delivery teams, create a comprehensive roadmap that outlines feature priorities, timelines, and resource allocation, and provider leadership to ensure this is delivered to time and cost whilst delivering the planned benefits/improvements to the platform.

Product Development:

  • Through leadership of the product management teams, deliver innovative and competitive solutions that meet the needs and expectations of our customers and drive value for the company.
  • Oversee the entire product development lifecycle, from concept to customer satisfaction, ensuring high-quality and timely product releases, and ensuring that it meets the needs, characteristics and objectives of customers in the target market.

Business development:

  • Through leadership of the Strategic Partnership Director, oversee the development and delivery of the distribution strategy for Asanto to ensure strategic targets are met, and further opportunities to maximise new business opportunities are taken.
  • Consider, relevant to the role, the needs and objectives of all our customers, including vulnerable customers, to ensure they receive good outcomes.

Team leadership:

  • Take the lead in all matters regarding the management of employees, ensuring that management discretion is used in a consistent manner and that the area follows the company’s policies and procedure delivering performance, reliability and security.
  • Lead and develop the teams required to deliver the proposition building future scalability into plans whilst fostering an agile, collaborative, and innovative culture.
Role dimensions
  • The role currently has responsibility for 5 FTE direct reports and c. 8 FTE indirect.
  • Reports into The Idol Managing Director.
  • The role sits on our Board as a statutory company director.
  • Asanto is a SaaS platform offered by theidol.com with a 5 year revenue target of £14m / annum.
Person specification

Knowledge, experience and qualifications

  • Experience of senior level team leadership involving strategic and commercial forecasting and decision making.
  • Experience having full ownership of a technology product from design through development to commercialisation.
  • Substantial proven track record in product development, including responsibility at a leadership level.
  • Extensive experience in the SaaS industry, ideally within insurance or financial services with a background in commercial strategies for SaaS products.
  • Experience with agile development methodologies.
  • Must meet the criteria to be a statutory company director.


  • Self-driven individual who thrives in a dynamic, fast-paced environment.
  • Focuses on delivering results, whether it's achieving revenue targets, improving customer satisfaction, or meeting project milestones.
  • Builds engaged and empowered teams.
  • Demonstrates strong problem-solving skills, seeking innovative solutions to overcome obstacles.
  • Communicates a vision and strategy clearly to cross-functional teams, stakeholders, and executives.
  • Owns product successes and takes accountability for both successes and failures.

Role terms

This is a full-time Monday to Friday role. Hybrid working is available with a requirement to attend the office in Penrith, Cumbria approximately twice a month or as frequently as required to meet the role requirements (expenses will be provided).

Salary negotiable dependant on experience, performance related bonus, enhanced pension, and generous private medical and insurance benefits, and Legal and General share schemes.

Closing date: 9th February 2024

A full role profile can be downloaded - here

Over to You

If you have a genuine enthusiasm and an ability to quickly adapt to new technologies, you may be just what we’re looking for!

Apply here...

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What’s in it for you?

Your Money

Taking care of your financial wellbeing, and making your money go further.

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Performance bonus

Annual bonus based on individual performance.

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Yearly pay increases

We review your salary annually, to make sure we’re paying you fairly.

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Pension scheme

Up to 10% employer pension contribution.

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Share scheme

Access to our Legal & General share schemes.

Your Health

Taking care of your physical and mental wellbeing.

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Work life balance

Hybrid home or office working to help strike the perfect balance for you, while supporting your expenses to visit the office.

Health and Dental Insurance

Access to private medical plans for you and your family.

Employee Assistance Programme

Free, day-to-day wellbeing and counselling service.

Virtual GP

Fast and direct access to a Virtual GP and Mental Health service.

Tailored office environment

Life at Team Idol.

Social events

Exceptional events delivered by our social committee team.

Breakout rooms

Spacious meeting rooms and breakout areas.

Drinks and snacks

Complimentary hot and soft drinks, free fruit and a lunch allowance while at the office.

Free parking and charging

Access to electric charging points and no need to worry about parking charges!

Your life

Protecting you and your family.

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Death in service insurance

Insurance to protect you and your family at 8 times your salary.


Generous holiday allowance and the ability to buy and sell holidays according to your needs.

Work+Family Space

Access to advice, guidance, resources to balance work and caring responsibilities.

Income protection

Support if you are unable to work in the long-term due to illness or injury.

The Idol office

Where we are

Based in Eden Business Park, our modern office space reflects our culture and how we want to work. Step outside and you’re instantly looking out onto the Thacka Beck Nature Reserve.

We love where we live and we’re proud to remain a homegrown Cumbrian technology business. This pride extends to embracing our role in the community to champion, inspire and develop digital skills.

What to expect

We create a rewarding working environment for our teams to develop, collaborate and enjoy. Expect high energy, creative flair, attention to detail and an embraced adoption of new technologies.

Working in agile development squads, our teams freely exchange ideas and expert knowledge - sharing this both with each other and our clients. This approach encourages for continuous improvement, ensuring the projects we deliver are as truly considered and innovative as possible.

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pool table in the officeperson working on computer

Find your balance

Adopting a healthy work life balance is an essential part of our culture. We offer flexible working hours, remote or blended home/office working, as well as funded social events.

Our modern, custom-built office is the perfect working environment for our teams, with spacious social working areas, free hot/cold drinks and fresh fruit. Facilities include an on-site gym, showers and table tennis.

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Challenge yourself

Continuous professional development is more to us than ticking a box. It underpins our approach and belief in the value of personal and professional growth.

Training is accessible to everyone in all roles and across all levels, enabling you to develop and deliver your best work with us.

Working with you, we’ll identify and build a tailored development plan. Training opportunities include short courses and bootcamps, through to apprenticeships and industry-recognised qualifications.

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You’re in good company

It’s important, dare we say essential, to enjoy what we do and have fun at work. Our staff-led social events team organises exceptional social events, including Christmas parties, axe-throwing, cheese and wine evenings, bake off events and even trips to the Crystal Maze!

Our annual summer party brings everyone together in the heart of the Lake District for an evening of live music, free food and drink.