Growth Marketing Manager

Looking for an exciting and rewarding career?

theidol.com is looking for a Growth Marketing Manager who can combine creativity, campaigns, and commercial impact to accelerate growth for our incubator brands—Annuity Ready and Protect My People.

The Idol is a successful financial technology business based on the edge of the stunning Lake District National Park in Cumbria. Our location offers the opportunity for an exceptional work life balance, allowing you to enjoy the countryside, find inspiration and unwind.

We’ve been innovating in financial services since 1999 and are dedicated to transforming insurance technology to protect what matters.

As part of the Legal & General Group (since 2010), we proudly partner with household brands such as Go.Compare, ComparetheMarket and Confused.

We are committed to early adoption of new technologies, progressive working practices and supporting everyone to be accountable to deliver their best quality work.

Apply Now

If you feel you have the skills and experience required to join the team at theidol.com, please send us your CV, contact details and a short statement about you and your suitability for the role.

Apply

Overview

In this role, you’ll craft compelling content, plan and deliver integrated campaigns, and use data-driven insights to optimise performance.

From articles and social posts to partnerships and PR activations, you’ll ensure our stories resonate and drive measurable growth. You’ll also lead the way in how our content is discovered and amplified in emerging spaces, including AI-driven platforms—making sure our brands stay ahead in a rapidly evolving landscape.

This is a hands-on role for someone who thrives on variety, balancing editorial excellence with strategic thinking and a growth mindset.

Principle accountabilities

Create engaging, high-quality content across formats—articles, presentations, podcasts, and video scripts—that helps our brands stand out and connect with audiences.
Plan and manage content calendars to support integrated campaigns and timely storytelling.
Stay attuned to how content is discovered and surfaced across evolving AI platforms—exploring opportunities to adapt and optimise for evolving search behaviours.
Collaborate with internal teams and external partners (e.g. agencies, designers, videographers, compliance) to ensure content is on-brand, consistent, and campaign-ready.
Edit and proofread content to maintain a strong, clear editorial voice and uphold brand standards.
Build and nurture relationships with relevant influencers, media contacts, and stakeholders.
Responsible for connecting activities with commercial outcomes and measuring their impact.
Track and collect customer insights to apply into continuous improvements.
Support the development of thought leadership and editorial pieces that position our brands as credible, expert voices in their markets.
Consider, relevant to your role, the needs and objectives of all our customers, including vulnerable customers, to ensure that they receive good outcomes.

Person specification

Knowledge, experience and qualifications

Editorial & Storytelling Skills – Strong writing and editing abilities, with a natural instinct for crafting clear, engaging content across formats—from articles and social posts to scripts and thought pieces.
Content Strategy & Coordination – Experience planning and managing content calendars, working across teams, and delivering high-quality work to deadlines in a fast-paced environment.
Media & Influencer Engagement – Confident in identifying opportunities for coverage, pitching stories, and building relationships with agencies, journalists and influencers.
PR & Brand Communications – Solid understanding of PR principles and the UK media landscape, with experience communicating brand messages across earned and owned channels.
Digital Distribution & Amplification – Familiar with SEO, social media, and email marketing as tools to extend reach and drive engagement.
Performance & Insight – Combines analytics expertise with commercial awareness to track content performance, identify influencing factors, and act on insights to improve business outcomes.
Compliance & Best Practice – Awareness of legal and ethical considerations in content and communications, including copyright, GDPR, and industry standards.
Education – A degree in Communications, Journalism, Marketing, English, Media Studies or a related field is desirable.
Professional Development – Certifications such as CIPR or PRCA are a plus, but not essential.

Behaviours

Demonstrates outstanding verbal and written communication skills, adapting style to engage effectively with colleagues, direct reports, senior management, and external stakeholders.
Responds positively to changing priorities and business needs, showing resilience and the ability to adjust direction when required.
Self-motivated and proactive in managing workload, consistently meeting deadlines and delivering high-quality outcomes.
Manages multiple projects simultaneously, effectively prioritising tasks to meet competing deadlines.
Builds positive relationships by fostering an inclusive, supportive, and friendly working environment; provides clear direction and constructive feedback to others.
Embraces change and demonstrates the ability to lead and drive forward agile ways of working and operational strategies.
Takes ownership and accountability for their role and conduct to ensure good outcomes for customers.

Further information

This is a full-time Monday to Friday role working an average 37.5 hours per week.
Hybrid flexible home/office working supported. There is a requirement to attend the office in Cumbria approximately twice a month or as frequently is required to meet the role requirements (expenses will be provided depending on your location).
Salary from £40,000 depending on experience, 25 days holiday plus public holidays, plus performance rated bonus, enhanced pension, and generous private medical, family, sickness and insurance benefits, and share schemes.
A full role profile can be downloaded -here
Closing date for CVs to be submitted is 9 am, Monday, 12 January.

Over to You

If you have a genuine enthusiasm and an ability to quickly adapt to new technologies, you may be just what we’re looking for!

Apply here...

What’s in it for you?

Your Money

Taking care of your financial wellbeing, and making your money go further.

Performance bonus

Annual bonus based on individual performance.

Yearly pay increases

We review your salary annually, to make sure we’re paying you fairly.

Pension scheme

Up to 10% employer pension contribution.

Share scheme

Access to our Legal & General share schemes.

Your Health

Taking care of your physical and mental wellbeing.

Work life balance

Hybrid home or office working to help strike the perfect balance for you, while supporting your expenses to visit the office.

Health and Dental Insurance

Access to private medical plans for you and your family.

Employee Assistance Programme

Free, day-to-day wellbeing and counselling service.

Virtual GP

Fast and direct access to a Virtual GP and Mental Health service.

Tailored office environment

Life at Team Idol.

Social events

Exceptional events delivered by our social committee team.

Breakout rooms

Spacious meeting rooms and breakout areas.

Drinks and snacks

Complimentary hot and soft drinks, free fruit and a lunch allowance while at the office.

Free parking and charging

Access to electric charging points and no need to worry about parking charges!

Your life

Protecting you and your family.

Death in service insurance

Insurance to protect you and your family at 8 times your salary.

Holidays

Generous holiday allowance and the ability to buy and sell holidays according to your needs.

Work+Family Space

Access to advice, guidance, resources to balance work and caring responsibilities.

Income protection

Support if you are unable to work in the long-term due to illness or injury.

Where we are

Based in Eden Business Park, our modern office space reflects our culture and how we want to work. Step outside and you’re instantly looking out onto the Thacka Beck Nature Reserve.

We love where we live and we’re proud to remain a homegrown Cumbrian technology business. This pride extends to embracing our role in the community to champion, inspire and develop digital skills.

What to expect

We create a rewarding working environment for our teams to develop, collaborate and enjoy. Expect high energy, creative flair, attention to detail and an embraced adoption of new technologies.

Working in agile development squads, our teams freely exchange ideas and expert knowledge - sharing this both with each other and our clients. This approach encourages for continuous improvement, ensuring the projects we deliver are as truly considered and innovative as possible.

Find your balance

Adopting a healthy work life balance is an essential part of our culture. We offer flexible working hours, remote or blended home/office working, as well as funded social events.

Our modern, custom-built office is the perfect working environment for our teams, with spacious social working areas, free hot/cold drinks and fresh fruit. Facilities include an on-site gym, showers and table tennis.

Challenge yourself

Continuous professional development is more to us than ticking a box. It underpins our approach and belief in the value of personal and professional growth.

Training is accessible to everyone in all roles and across all levels, enabling you to develop and deliver your best work with us.

Working with you, we’ll identify and build a tailored development plan. Training opportunities include short courses and bootcamps, through to apprenticeships and industry-recognised qualifications.

You’re in good company

It’s important, dare we say essential, to enjoy what we do and have fun at work. Our staff-led social events team organises exceptional social events, including Christmas parties, axe-throwing, cheese and wine evenings, bake off events and even trips to the Crystal Maze!

Our annual summer party brings everyone together in the heart of the Lake District for an evening of live music, free food and drink.