Marketing Lead (Asanto)

• Create marketing strategies that deliver the objectives set in the overall Asanto marketing strategy.
• Manage day-to-day planning and delivery of the Asanto marketing strategy.
• Drive new business leads through the Asanto website, email, PR and paid advertising.
• Define the market proposition and translate into engaging, tailored sales comms across all channels in B2B environments.
• Build a suite of creative sales assets, including presentations / case studies / testimonials / videos.
• Research and implement an awards strategy, scoring target awards / categories, and coordinating submissions.
• Build and deliver a roadmap of PR, events and advertising campaigns.
• Represent Asanto at target external events and sponsorship / networking opportunities.
• Create compelling, SEO-rich content tailored to target markets.
• Drive organic search growth developing online presence and content.
• Development and responsibility for social media channels and engagement activity.
• Build relationships with internal and external clients / agencies / third-party suppliers.
• Regular reporting on ROI and status of roadmap delivery.

• Marketing experience of a B2B software-as-a-service (SaaS) platform.
• Understanding of the financial services market, specifically general insurance
• Excellent communication skills – providing clear verbal and written marketing copy.
• Flexible and adaptable – capable of changing direction where required and showing flexibility to meet new demands.
• Driven by delivery – Is able to self-manage workload and continually meet agreed deadlines.
• Multi-tasking – is able to manage several concurrent projects and prioritise demands.
• Solid people skills – an approachable and friendly individual who provides direction, monitors performance and builds a positive and active working environment.

To be successful in this role you’ll need to be a proactive and hands-on marketer, highly motivated to work autonomously within a small marketing team. Commercial experience in marketing B2B software-as-a-solution (SaaS) products is highly valued and an ability to translate technical features into engaging, clear copy is a must. Candidates must be prepared to be challenged and take the initiative. Platform training and support is provided; however, a degree of self-learning will be expected.

• This is a 12-month fixed-term role with the opportunity of an extension/permanent linked to success of activities undertaken.
• This is a full-time Monday to Friday role with flexible working of 7.5 hours a day.
• Remote or flexible home/office working supported.