Overview:

An enthusiastic, data-driven digital marketer with responsibility for managing the promotion of theidol.com and its trading brands. A confident communicator, able to translate marketing strategy into compelling, measurable digital campaigns.

Please note this is a full-time role on a 6-month contract to cover maternity leave. There is the possibility for the contract to be extended.

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If you feel you have the skills and experience required to join the team at theidol.com, please send us your CV, contact details and a short statement about you and your suitability for the role.

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Responsibilities include

  • Create digital marketing strategies that deliver the objectives set in the overall marketing strategy.
  • Drive customer acquisition to bring scale and to meet targets across all different product channels.
  • Track, monitor and report on performance daily to react to shifts and developing trends.
  • Ensure user behaviour is assessed to identify pain points and opportunities to differentiate.
  • Implement strategies to improve user satisfaction and sales conversion across all user touchpoints.
  • Manage day-to-day planning and delivery of the digital marketing strategy.
  • Own, develop and manage PPC accounts and ad campaigns with emphasis on continued refinement.
  • Implement digital marketing activity, including SEO, social media, retargeting and growth channels.
  • Create compelling, SEO-rich content tailored to different trading brands and target markets.
  • Drive organic search growth with content based on available data sources.
  • Responsibility for social media strategy and planning across trading brands.
  • Represent The Idol at external events and networking opportunities.
  • Support development of action strategies, including events, awards and corporate responsibility.
  • Work closely alongside creatives and copywriters to develop trading brands and ad campaigns.
  • Work closely alongside compliance, ensuring all promotional content follows compliance procedures.
  • Provide recommendations for growth opportunities and innovations.
  • Provide regular reporting, translating data into digestible summaries and recommendations.
  • Build relationships with internal and external clients / agencies / third-party suppliers.

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Key skills
  • Excellent communication skills – providing verbal and written communication that is outstanding to both direct reports and senior management as well as other stakeholders.
  • Flexible and adaptable – capable of changing direction where required and showing flexibility to meet new demands.
  • Strong analytical and excellent execution capability – confident with data to assess performance, identify issues and new value opportunities.
  • Experience of high volume digital transactional environments (highly desirable) and delivery of projects that transform experience and commercial value in the online channels.
  • Experience using digital optimisation and tools such as session recording and web analytics.
  • Driven by delivery - Is able to self-manage workload and continually meet agreed deadlines
  • Multi-tasking – is able to manage several concurrent projects and prioritise demands.
  • Solid people skills – an approachable and friendly individual who provides direction, monitors performance and builds a positive and active working environment.
  • Thrives on change, showing an impressive ability to drive Agile Operational Strategy forward.
Deliverables
Weekly
  • Summarise direct sales activity and conversion improvement updates in weekly performance slides.
  • Manage PPC campaigns day-to-day in line with the agreed marketing budget.
  • Develop content in accordance with deliverables set out in marketing content plan.

Monthly
  • PPC monthly performance reports, summarising highlights with key recommendations.
  • Monitoring spend against digital marketing activity for all brands in line with the budget.
  • Conversion improvement report, summarising highlights with key recommendations.

Quarterly
  • Detailed content marketing and SEO performance reports.

Annually
  • Monitoring spend against digital marketing activity for all brands in line with the budget.

General
  • This is a full-time Monday to Friday role with flexible working of 7.5 hours a day.
  • Flexible home/office working supported.
Over to you

If you have a genuine enthusiasm and an ability to quickly adapt to new technologies, you may be just what we’re looking for!

Apply here...

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What’s in it for you?

Health & Wellbeing

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Work life balance

With flexible home or office working to help you strike the perfect balance for you.

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Onsite gym & Table tennis

Work up a sweat between meetings.

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Communal bicycles

Ditch the car and take a trip into town.

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Holidays

Including a day off for your birthday!

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Private medical insurance

Access to private medical and dental care.

Financial benefits

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Annual bonus

Generous Christmas bonus and an annual bonus based on company performance.

Yearly pay increases

We review your salary annually, to make sure we’re paying you fairly.

Death in service

We look after our employees with group life insurance.

Pension scheme

Up to 10% employer pension contribution.

Share scheme

Access to our Legal & General share scheme.

Tailored office environment

Social events

Exceptional events delivered by our social committee team.

Breakout rooms

Spacious meeting rooms and breakout areas.

Drinks and snacks

Complimentary hot and soft drinks, as well as free fruit.

Free parking

No need to worry about parking charges!

The Idol office

Where we are


Based in Eden Business Park, our modern office space reflects our culture and how we want to work. Step outside and you’re instantly looking out onto the Thacka Beck Nature Reserve.

We love where we live and we’re proud to remain a homegrown Cumbrian technology business. This pride extends to embracing our role in the community to champion, inspire and develop digital skills.

What to expect


We create a rewarding working environment for our teams to develop, collaborate and enjoy. Expect high energy, creative flair, attention to detail and an embraced adoption of new technologies.

Working in agile development squads, our teams freely exchange ideas and expert knowledge - sharing this both with each other and our clients. This approach encourages for continuous improvement, ensuring the projects we deliver are as truly considered and innovative as possible.

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pool table in the officeperson working on computer

Find your balance


Adopting a healthy work life balance is an essential part of our culture. We offer flexible working hours, remote or blended home/office working, as well as funded social events.

Our modern, custom-built office is the perfect working environment for our teams, with spacious social working areas, free hot/cold drinks and fresh fruit. Facilities include an on-site gym, showers and table tennis.

table tennis in the officecycling in to the office

Challenge yourself

Continuous professional development is more to us than ticking a box. It underpins our approach and belief in the value of personal and professional growth.

Training is accessible to everyone in all roles and across all levels, enabling you to develop and deliver your best work with us.

Working with you, we’ll identify and build a tailored development plan. Training opportunities include short courses and bootcamps, through to apprenticeships and industry-recognised qualifications.

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You’re in good company


It’s important, dare we say essential, to enjoy what we do and have fun at work. Our staff-led social events team organises exceptional social events, including Christmas parties, axe-throwing, cheese and wine evenings, bake off events and even trips to the Crystal Maze!

Our annual summer party brings everyone together in the heart of the Lake District for an evening of live music, free food and drink.